Why Linux
Linux, the best fit for mobile phones development

Purple Labs strongly believes Linux to be the most efficient Operating System (OS) for mobile phone development.


Why a high-level OS

Not only do high-level operating systems, because they are open and standardised, ensure easier development and maintenance, they also provide a feature-rich environment suited for keeping up with technological evolutions. Where real-time OS (RTOS) used to be the only solution for mobile handsets, new generation entry processors are now powerful enough to run high-level OS, thereby enabling software development rationalisation across the full mobile phone portfolio.


Why Linux

Linux has fostered one of the largest worldwide developer communities, while the open-source movement has created a unique environment for easy development and integration of new features. Choosing Linux ensures highly efficient development cycles and guarantees simple and low-cost maintenance. By enabling Linux to run on a cost-optimised (single core) hardware configuration, Purple Labs brings its benefits to mass market mobile phone development.


Linux is gaining momentum

Linux has a promising future and is expected to experience the highest rate of growth with an estimated 75% annual growth from year 2007 to 2012 (source: ABI Research, Sept. 2007). In year 2012, Linux is forecasted to represent 9% of all handsets shipped (source: Informa, Oct. 2007). As a pioneer in the use of Linux - with devices shipping in Europe since early 2006, Purple Labs ambitions to be instrumental in the wide adoption of Linux by the GSM industry.




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Purple Labs is a leading supplier of embedded Linux solutions for mobile handsets, providing a full Linux software suite optimised for 3G feature phones. The company offers the Purple Magic, the world’s first sub-$100 3G Linux mobile handset, serving as a reference product for ODMs and OEMs creating 3G feature phones for emerging markets. Working with pre-integrated but modular platforms, Purple Labs enables its customers to deliver cost-effective 3G mobile handsets within an optimised lead-time.