Purple Magic
first sub-$100 3G Linux reference phone for emerging markets

The Purple Magic is a sub-$100 3G Linux feature phone offering video telephony, music playback, high-speed Internet browsing and video streaming. The Purple Magic phone serves as a reference design for phone manufacturers creating entry-level 3G handsets.

Features

• Video telephony
Enjoy videoconferencing with your friends, family or business contacts and share whole new experiences with your phone.

• Music and photo
Listen to mp3 music, take photos or videos, record voice memos... enjoy rich multimedia experience.

• Broadband Internet
Browse the Web or download emails at full 3G speed and enjoy the convenience of the high resolution QVGA screen.

• Video streaming
Video streaming takes full advantage of 3G ... TV news, movie trailers or sports highlights are just one click away.

• Games and more
Download applications and play right away with the embedded Java virtual machine. Use Bluetooth wireless technology and discover how easy it is to share files, photos and music.

Specifications

The Purple Magic phone has been highly optimised to reduce its hardware requirements to an absolute minimum.

Hardware requirements
• NXP 7210 single core chipset (ARM9, 208MHz)
• 64MB RAM
• 128MB Flash (96MB user memory available)

Technical specifications
• 8,5 call hours
• 15 days standby mode
• Weight: 95 g
• Dimensions: 92 x 50 x 15.2 mm (clamshell)

Key benefits


Low cost
The Purple Magic is based on the NXP Nexperia Cellular System Solution 7210, a powerful dual-mode UMTS multimedia platform running on a single-core ARM9. The Purple Magic phone presents a highly cost-optimised design with a transfer price below one hundred dollars, ideal for emerging markets.

Fully customisable
The Purple Magic phone features a fully customisable user interface, from themes, skinning and layout to user flow and dynamics, enabling ODMs to target multiple markets and operators with a single platform design.

Turnkey solution
The Purple Magic is available as a fully integrated turnkey solution. Production of an initial quantity of fully working phones has enabled Purple Labs to undertake considerable testing and validation, further reducing investment and time to market for ODMs and phone manufacturers that utilise the Purple Magic design.

LiMo-compliant
Purple Labs is a member of the LiMo Foundation, an industry consortium focused on creating a global mobile Linux platform. The Purple Magic is the first Type I LiMo-compliant feature phone, demonstrating Purple Labs commitment to making mobile Linux a consistent and unified standard.

More...


Please check the links below for more data on the Purple Magic phone.

Product documentation
• Purple Magic datasheet download

Product photos
• Purple Magic / Video Telephony download
• Purple Magic / Launcher download
• Purple Magic / Side view download

For any further information on the Purple Magic phone, please contact your local sales representative.

purplemagic

©2007 Purple Labs / LEGAL INFORMATION / PRIVACY STATEMENT / SITEMAP
Purple Labs is a leading supplier of embedded Linux solutions for mobile handsets, providing a full Linux software suite optimised for 3G feature phones. The company offers the Purple Magic, the world’s first sub-$100 3G Linux mobile handset, serving as a reference product for ODMs and OEMs creating 3G feature phones for emerging markets. Working with pre-integrated but modular platforms, Purple Labs enables its customers to deliver cost-effective 3G mobile handsets within an optimised lead-time.